Today many of us don’t leave the house without a reusable tote in hand, but has anything really changed? Are we now a nation of conscious consumers?

What is a conscious consumer?

A conscious consumer is someone who makes purchasing decisions based on their environmental impacts. This could be avoiding products that use excessive single-use plastic packaging to only buying from ethically sourced brands.

According to a recent study by GlobalWebIndex into sustainable packaging in the UK and US, they found 53% of consumers have reduced the amount of disposable plastic in the last 12 months. This change in buying behaviour is also having a positive effect on the way manufacturers package their goods offering more options to the eco-friendly consumer.

This is great news and something which has only been helped by the Attenborough effect and teenager Greta Thunberg. Businesses are also making the shift and offering alternatives to plastic packaging. The increase in zero waste stores and reusable plant based packaging is definitely moving in the right direction. The next step is to consider not only the most obvious purchases but to look a little deeper to see if you can not only reduce your single use plastic, but to be mindful in all your purchasing decisions from clothing and food to the larger purchases.

“Every time you spend money, you’re casting a vote for the kind of world you want” – Anna Lappe ⠀

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